9 Tips: How To Make A High Converting Landing Page
You're driving traffic to your website, or even worse you're paying for traffic, and these visitors aren't converting. What should you do? Well, if you don't do the following nine tips, those visitors are going to be wasted and you're not going to be able to convert them. Creating a high converting Landing Page is the Key.
Hey everyone 😉 Today, I'm gonna share with you, how to create a landing page that converts over 40%. I know what you're thinking, 40% conversion rate, on a landing page, that's insane. Well, that's possible. Sure if you're selling a product for $100, you're not gonna get a 40% conversion rate.
And even if you're selling products you can boost your conversion rates if you follow these exact tips.
TIP #1: USE TOOLS FOR CREATING LANDING PAGE
So tip number one, use tools like Instapage and Click Funnels.
The cool part about Click Funnels and Instapage and even Leadpages is they break down the landing pages in their system that convert to the best.
And they're not making this up by saying: oh this landing page converts better than this other one cause it looks cooler.
They're using data, they have so many customers, thousands and thousands if not hundreds of thousands, that they're basing it off their existing customer base and their current conversion rates.
So they know all their customers are using this one landing page that's converting better than all the other ones out there, that should tell you, hey you should start with this landing page first.
TIP #2: GIVE VALUE
The second tip I have for you is – have an amazing unique value proposition.
That value proposition has to be amazing. Give free courses, free guides. With your value proposition, it needs to resonate with people, if you're not solving a problem that they're facing at a really deep problem, they're not gonna opt in or buy from you.
If you're just scratching the surface and you're not breaking down why they should opt in or why they should buy your product or service and why it solves this problem they've had forever, they're much less likely to buy from you.
So really focus on your copy. When it comes to landing pages copy and value proposition is one of the biggest factors that affects the conversion rate.
TIP #3: KEEP IT SIMPLE
The third tip I have for you is – keep it simple silly.
I found that in marketing, everyone tries to overcomplicate stuff. There's no reason for it. Why not keep things super simple? For example, if you have 10 form fields, when you only need two, remove the extra stuff that you don't need.
If you have tons of copy and you're saying the same stuff over and over again, remove the fluff. Get to the point.
Landing pages that are super simple tend to convert better than long ones that go on and on and ramble. Now I'm not saying you should have short landing pages. Instead what I'm saying is you should get to the point.
If you need to have a longer landing page because it helps you answer objections, objections are concerns people have before they opt-in or buy from you, then that's fine, have a long landing page.
But get to the point and remove the fluff. That's called keeping it simple. You don't want really fluffy long landing pages that go on and on, because you're gonna lose people.
TIP #4: SHOW SOCIAL PROOF ON YOUR LANDING PAGE
The fourth tip I have for you is to show social proof.
There are so many different versions of social proof. They could be testimonials, they could be case studies, it could be results that other people are experiencing, it could even be videos.
There are so many different variations that you could use. It depends, based on the type of landing page you have and the business you have.
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